Beats is owned by Apple now iirc, and all that is, is a licensing ploy for more money. There's nothing fancy about "Beats" anymore and hasn't been for a long time! Like when HP had beats branded speakers, they just had to use better quality audio and a certain software, and they licensed the name. Beats didn't make anything.

Same goes for car audio. 99%of the time, Bose, Infinity, Rockford Fosgate, Harman Kardon, Alpine, Pioneer, Sony (🤮), etc. They're licensing the name only, not truly being made by said audio companies. At most, there's a certain standard of sound quality that needs to be met, but that's it.