The devil is in the details. If you look at the "Lake America" executive order, it includes stuff like preventing US government bodies from engaging in any contracts that refer to the lake by any other name, so they actually start applying substantial pressure on all kinds of organizations to adopt the name or face losing real business. It isn't just an a rose by any other name would smell as sweet kind of deal. It's an a rose by any other name will be cut off from government contracts so get in line and make sure you adopt it or suffer kind of deal for many businesses around the region. This includes any Canadian business that does any work with the US government, which is a lot of businesses.