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[–] 38 points 2 days ago (18 children)

There has to be a capitalist reason for this on the material side.

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  • [–] 45 points 2 days ago (2 children)

    Children are a status symbol but adults fucking hate children now.

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  • [–] 39 points 2 days ago* (9 children)

    It's actually a Fascist playbook thing and it's been really accelerating since about the 2000s. Intentionally reducing diversity of color and expression breeds obedience and makes people feel pressured to confirm. (Don't quite me on this, but I wanna say it was Italian futurists that came up with this theory.)

    Remember when fast food restaurants were colourful and had playzones? Now they're just beige or maybe stone if you're lucky. Remember when cars were available in colours other than grey, black, white, and silver? Remember when houses and apartments weren't all greige?

    It's all the same thing, desaturate the world and make everything sterile so that people feel like being good little fascist freaks. You're only allowed to express yourself within the approved little field of "individuality" that is consumer purchase preferences.

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  • [–] 23 points 1 day ago* (5 children)

    Kate Wagner was on Trillbillies fairly recently talking about how McDonalds is leading this boring-ass architecture because it increases the resale value of the properties, and because McDonald's is a real estate company, not a burger company, resale value is a more worthy pursuit for the company overall.

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  • [–] 6 points 1 day ago

    I think its more to support the ideological rise of fascism -> colors and ornaments are decedent, messy, dirty, sexual, tacky, intellectual inferior and childish to be associated with the “subhumans”, while beige and “clean” colors are associated with “man’s triumph of his base instincts” aka western stoic, class/old money, prudent, refined, controlled and mature.

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  • [–] 11 points 1 day ago* (3 children)

    People keep suggesting this theory, but how would it actually increase real estate value? It's still got an interior layout that you'll have to completely gut for it to be anything other than a McDonald's and the exterior is something you'd still be required to change in that case as well since that's McDonald's' legally protected styling. It doesn't actually help resale value any more than painting your whole house greige because the realtor said it'll tooooootally get you an extra 30 or maybe 40 grand!

    This theory also doesn't explain how genuinely customer-hostile newer interior layouts are, because no other business could possibly find a use for this shit.

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  • I think this phenomena shows us more about how much we've changed in terms of internet culture rather than how much fast food stores have changed due to neoliberalism/woke/etc. They did this in the 70s too. They got rid of bright colors and went for something more grown up. Then the 80s and 90s clawed it back because bright primary colors came back into style. The difference is we didn't have social media discourse that rewards this kind of narrative building and commentary machinery where everything needs a hot take or deep explanation. So of course there is the neoliberal explanation of cutting costs or some kind of real estate scheme for the left. It's woke dei design trying to snuff out Western civ for the right. It comes to everyone's attention because people arguing about it pushes in the social media algos. Now everyone has an opinion about fast food interior design because it's important (as deemed by the algo) and they have all these sources of commentary explaining why it's happening to choose from.

    Of course, materialism is materialism and there is an economic explanation. But I think too much importance is being applied to this mundane phenomena and it's not a sign of imperial decline nor the end of Western beauty. It's just a business doing what a business has done since before most of us were born. Being able to look at something mundane and spin a huge narrative about how it ties in to social malaise is a hot commodity these days thanks to social media. We're all guilty of it because we're trained to do it as part of socializing online. Every person is a podcaster.

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  • [–] 31 points 2 days ago (4 children)

    I don't think leaving the red and yellow dye out of your plastic makes that big of a difference for the production side, but the aesthetic itself is probably rooted in middle class precarity / insecurity manifesting itself as taste anxiety

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  • [–] 27 points 2 days ago* (last edited 2 days ago) (2 children)

    Depends on if they are still coloring the plastic or not. Color is a huge pain in the ass to get correct and consistent from batch to batch. It is one of the most carefully quality controlled aspects, because if your products are all lined up, you want them to all look the same on the shelf. Color absolutely matters in production.

    So if they are just leaving the dye out, that can be a large cost saving measure, if they are dyeing it beige or whatever, then it is just a different color palette (which browns and whites are usually easier to keep consistent than greens, reds, and blacks). But overall it is probably more rooted in beige mom aesthetics.

    Which is silly, because one of the reasons you have colored toys is because supposedly it helps stimulate brain development. Though all of that 'science' has changed since I took psych so idk these days.

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