My brand is completely unique. That doesn't mean I have the time or money to sue every schmuck who decides to impersonate me on whatever platform.

It is patently ridiculous to say "leave the most popular platform, which many, many users use as their only social platform, and communicate the fact that anyone on there isn't you via less popular platforms". You do understand the flaw in that logic, right?

As I said before, it is reasonable to ask this of highly successful people but it's not reasonable to expect it, IMO. Especially not when their economic success isn't just lining their own pockets but also feeding the families of every person who works for them.

You are trying to turn a complex, interconnected decision tree into something one-dimensional. It's always tempting to reduce these things to a single axis but it is rarely appropriate

I think it would work better in reverse. If ordinary people left Twitter and meta in droves, the brands would follow. Most people haven't. The ones with bluesky accounts, the main viable alternative, are way fewer.

I created a Twitter account back when it first came out. Never posted. Never used it. But every month I get emails about someone trying to sign into my account. I dont want a bot or something worse impersonating me.

There are multiple people I follow who announced they were quitting Twitter for good and moving to other platforms. Their viewership and followers declined a huge amount.

People also have spent decades on these platforms and have memories and links and photos saved that can't be exported. Even when they can be, its a whole process most people are not that computer literate.

I completely agree that people should stop using these platforms. I think most people here do too. But expecting it to be easy and fast is a lot.