I don't know all of the details but I do remember him pushing this hard... going on talk shows, going on the radio, etc... and nobody would bite
He kept telling the story about how he use to just make beats and nobody would believe he could rap. Now he's a big rapper trying to make fashion and nobody believes he can do it. In fact I believe this is when he got in that big fight on the radio with the DJs
So the story was always that he wanted to make a Yeezy brand of clothes and shoes but keep the price low so that kids could afford it, but nobody wanted to work with him. Sounds like they were happy to slap his name on expensive clothes but not cheap stuff; and nothing long-term, short-term limited run type of thing
I'm not Kanye or an executive at Nike so I don't have all the details, but that is what he was preaching at the time
Kanye was a good dude. But he's Bipolar and he doesn't take his medicine so he's crazy as shit now