As I'm sure most people would, I almost just hit Checkout but happened to see the text below. I am also sure I would have caught/removed it from the check-out page but maybe not. I did complete my order without 'package protection' but am sending an email and probably won't order again unless their response is acceptable.
Edit: I'll probably send the email after I get shipping confirmation :)
Sucks that they tried to hide it, but I definitely recommend getting it. Of the 10 times I ordered from them so far, 2 of them arrived with a broken bottle. When a bottle breaks, you don't want that box in your house... I let the delivery guy know right away what he likely got on his hands from touching the box, so he didn't touch his eyes or anything before cleaning them. With a picture of the broken bottle, they let me toss the entire box and resent the whole order. Both times. I wouldn't bother if it was just a tier 1 or 2 that broke, but one of those times it was da bomb... and the other, it was that years last dab.
I wonder what they do for replacements when people don't get that, do people need to send it back? That would suck for everyone.