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Why is the US currently obsessed with protein? (feddit.org)
submitted 2 weeks ago* by to c/asklemmy@lemmy.world
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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] 3 points 2 weeks ago

i think that might only have a weak correlation, because iirc the "trend" with high protein products started before ozempic became available.

i would say it is only the normal marketing cycle, like how 15-40 years ago it was the phase of low sugar

so i would predict that in 5-10 years we will enter a cycle with maybe high (healthy) fats/low sugar or something similar again

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