271
Why is the US currently obsessed with protein? (feddit.org)
submitted 2 weeks ago* by to c/asklemmy@lemmy.world
280 comments fedilink hide all child comments
 

Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

you are viewing a single comment's thread
view the rest of the comments
[–] 19 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

It's the prevalence of drugs like Ozempic. They cause people to eat a negative calorie diet so it's very important that they keep their protein intake at or above their requirements. If they don't, they will lose muscle at a dangerous rate.

Pretty sure these drugs are just creating huge heart health problem we'll see in the future.

  • permalink
  • fedilink
  • source
  • hideshow 2 child comments
    •
  • [–] 3 points 2 weeks ago

    i think that might only have a weak correlation, because iirc the "trend" with high protein products started before ozempic became available.

    i would say it is only the normal marketing cycle, like how 15-40 years ago it was the phase of low sugar

    so i would predict that in 5-10 years we will enter a cycle with maybe high (healthy) fats/low sugar or something similar again

  • permalink
  • fedilink
  • source
  • parent