I haven't watched a live TV show outside of a game at a bar in like 30 years. Hell, I had tuner cards in a MythTV box and it would strip the ads for me based on the volume changes back when I paid for cable.
The complacent laziness and stupidity of people is why we have ads on everything today. 30 seconds on Google and the ads would be gone. Instead they just click through.
Fuck, I miss the old internet.