456
YouTube Premium is getting yet another price hike for users across the globe (www.dexerto.com)
submitted 4 days ago by to c/technology@lemmy.world
238 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] 56 points 4 days ago (4 children)

"YouTube said the hike will “allow us to continue to improve Premium and support the creators and artists you watch on YouTube.”

Bullshit, bullshit and more bullshit. They say that every single time they raise the prices. It's the same dogshit excuse.

  • permalink
  • fedilink
  • source
  • hideshow 8 child comments
    •
  • [–] 12 points 4 days ago (1 child)

    Yeah what a fucking joke. The one and only feature they're selling (especially since they bailed on original content like 2 years after they started) is ad-free viewing. You need a price hike every 18 months to ensure the "don't show this guy ads" line in my profile config stays set to True? Fuck off.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 6 points 4 days ago (2 children)

    Honestly, the biggest selling point for me, and pretty much the entire reason I do have premium, is that they pay the creators you watch way more than a regular view. I guess the alternative would be to sign up to their patreons for a dollar.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 4 child comments
    •
  • [–] 7 points 4 days ago (2 children)

    According to this page:

    Creators earn money from these subscriptions through a dedicated pool of revenue for each subscription type: 30% of the net subscription revenue for Premium and 60% for Premium Lite. This allocation factors in the costs of operating and promoting the service, including amounts we pay to music partners. This pool is distributed to creators based on member watch time and views, and from that distribution creators receive revenue share: 55% for long-form videos and 45% for Shorts.

    TLDR: YouTube premium pays out to each content creator about A$0.23 per month. Regular ad watching gives A$0.09 per month.

    Tap for math

    Current price of premium is A$16.99 a month in Australia. 30% of $16.99 totals $5.10 monthly pool distributed across every content creator you watch. 70% or $11.90 of your monthly fee goes straight to YouTube and royalties to maintain their music platform you may or may not use.

    The math gets really speculative here, but let's say you watch 20 different content creators, half of them make long form videos like Reject Convenience, half of them make shorts. You watch an even mix of 10 minute videos and shorts. Each long form content creator will receive ($5.10 • 0.55) / 10 = $0.28. Each shorts creator will receive ($5.10 • 0.45) / 10 = $0.23. Per month. It's a pittance really.

    In comparison, an ad view gives about $0.03 per view, which if you watched 3 videos from each creator, would total $0.09. So premium gives more, but it's like 14¢ per month more per person.

    I can't be bothered converting all these numbers to USD, sorry. You can roughly calculate it for your own situation using this formula:

    C = (P • 0.3 • F) / N

    Where

    • C is Content Creator Payout (each)
    • P is price of YouTube premium for you
    • F is form of content. 0.55 for long form, 0.45 for shorts
    • N is how many content creators in the same group of F you watch per month

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 4 child comments
    •
  • [–] 3 points 3 days ago (1 child)

    It's math like this that convinces me that you can contribute more to the ecosystem by paying even a single dollar to a creator's Patreon (even when Patreon takes 30% off the top) and watching w/ adblock than paying a monthly subscription to YT.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 1 point 3 days ago

    I think you're right. Even with the same math (20 subscriptions), you're paying only $3 more per month as a consumer. Meanwhile, each actual creator gets significantly more income per month, even after the Patreon cut: $0.70, or 304% more. Also they're not forced to create 3 videos per month just to eat

    Honestly, after sitting down and doing the math, I'm a bit disheartened. I thought I was supporting my favourite creators more with YouTube premium, but 70% goes towards subsidising the music app I don't even use, which is insane to me. Really it should be called "YouTube music (plus ad free)" or something

  • permalink
  • fedilink
  • source
  • parent
  • [–] 2 points 3 days ago

    Funny you mention that. It occurred to me that the handful of things that would really make me sad to lose if I just bailed on YouTube were all things I could indeed support on Patreon. So now I'm doing that haha. I don't think my current Patreon load costs me anything more than I used to pay for Premium.

  • permalink
  • fedilink
  • source
  • parent
  • [–] 7 points 3 days ago (1 child)

    They allegedly give 55% to he creators and pocket the rest... And this is AFTER paying creators fractions of a cent per view and shoving expensive ads down the huge majority of their visitors throats.

    They are a massively shitty company. The amount of money they steal from content creators is WILD.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 1 point 2 days ago* (last edited 2 days ago)

    Despite what their marketing says the service gets worse every time the price goes up. The word enshitification is overused and often misused but not where YouTube is concerned.

  • permalink
  • fedilink
  • source
  • parent