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YouTube Premium is getting yet another price hike for users across the globe (www.dexerto.com)
submitted 13 hours ago by to c/technology@lemmy.world
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[–] 4 points 3 hours ago (1 child)

Honestly, the biggest selling point for me, and pretty much the entire reason I do have premium, is that they pay the creators you watch way more than a regular view. I guess the alternative would be to sign up to their patreons for a dollar.

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  • [–] 0 points 29 minutes ago

    According to this page:

    Creators earn money from these subscriptions through a dedicated pool of revenue for each subscription type: 30% of the net subscription revenue for Premium and 60% for Premium Lite. This allocation factors in the costs of operating and promoting the service, including amounts we pay to music partners. This pool is distributed to creators based on member watch time and views, and from that distribution creators receive revenue share: 55% for long-form videos and 45% for Shorts.

    TLDR: YouTube premium pays out to each content creator about A$0.23 per month. Regular ad watching gives A$0.09 per month.

    Tap for math

    Current price of premium is A$16.99 a month in Australia. 30% of $16.99 totals $5.10 monthly pool distributed across every content creator you watch. 70% or $11.90 of your monthly fee goes straight to YouTube and royalties to maintain their music platform you may or may not use.

    The math gets really speculative here, but let's say you watch 20 different content creators, half of them make long form videos like Reject Convenience, half of them make shorts. You watch an even mix of 10 minute videos and shorts. Each long form content creator will receive ($5.10 • 0.55) / 10 = $0.28. Each shorts creator will receive ($5.10 • 0.45) / 10 = $0.23. Per month. It's a pittance really.

    In comparison, an ad view gives about $0.03 per view, which if you watched 3 videos from each creator, would total $0.09. So premium gives more, but it's like 14¢ per month more per person.

    I can't be bothered converting all these numbers to USD, sorry. You can roughly calculate it for your own situation using this formula:

    C = (P • 0.3 • F) / N

    Where

    • C is Content Creator Payout (each)
    • P is price of YouTube premium for you
    • F is form of content. 0.55 for long form, 0.45 for shorts
    • N is how many content creators in the same group of F you watch per month

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