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[–] 9 points 3 weeks ago (1 child)

Frito Lay fucked up by charging $7 for a bag of chips. It took a chunk out of their profits when people stopped buying them. They have reversed course for now.

https://www.latimes.com/business/story/2026-04-07/how-7-bags-of-doritos-cost-pepsico-billions-in-sales

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  • [–] 4 points 3 weeks ago*

    During the pandemic... PepsiCo raised prices ... By the third quarter of 2022, net pricing was up 20% from a year earlier.

    senior managers made clear they didn’t want to go backward on prices,

    the company’s stock down more than 20% from a peak in 2023

    company tried anything else that might lure customers: promotions, shrinkflation. None of it worked.

    PepsiCo ... planned to lower prices ... Up to 15% off some snacks, Laguarta described the cuts as “very surgical.” It also underwent a series of cost cutting measures, including layoffs.

    PepsiCo CEO Ramon Laguarta receives an annual base salary of approximately $1.69 million, with a total annual compensation package—including stock awards, options, and performance bonuses—totaling roughly $23.9 million to $28.8 million

    Pictured: A Fucking Moron.

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