I like Dr. K and think the content he puts out is important and useful, but there are a few items with his approach that I don't appreciate. In a few of his earlier videos, he uses an example of a farmer vs. a hunter (or something thereabouts) to explain why certain unproductive thoughts can be reoccurring in people. I find that this has a lot of overlap with evolutionary psychology, which has an evidence problem and is often employed by "mindset grifters" to move product. I'm not saying that Dr. K is one of those grifters, but I'm concerned that his employment of it might "soften up" viewers to that kind of logic. So that when an actual grifter employs it, the person would be more receptive to being scammed.

But even so, I still want to stress that I think there's a lot of good in his content and I think offering as much free content as he does is a public service.

Edit: sorry, i forgot to tie this back to your comment. He often in his earlier videos tied back those evolutionary psychology examples to concepts in Vedic philosophy and meditation. I think that could be dangerous for the reasons above, with the added issue of tying evidence-based science to things that can't be evidenced (like someone having a certain tendency present in Vedic thought). I have the same objections to that as I would astrology. But of course if people find either of those things helpful to their mental health journey, more power to them.

It's not wrong but any time someone is giving advice and selling something at the same time, it calls into question their motives and integrity.

Just means we should be suspicious, that's all. Lots of scammers out there.

If he wants to sell his guides for $75, yeah I think that's overpriced but he can set the price he wants. It's the whole group coaching thing that seems most sketch to me. A group of up to 7 people all having what he legally can't imply is group therapy, but the website advertises that it helps reduce anxiety and depression. His brand is all about mental health, and to me it just skirts too close to doing a bait and switch.

I'm also not a huge fan of the math on their customer cost:coach payment. For group sessions it's $30/session/person, but their coach base salary is $20/hour and "up to" $37.50/hour. There aren't any insurance costs or office rent or anything else like this being eaten up here.

All of this stuff is technically legal, I just find it distasteful and it makes me suspicious.