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this post was submitted on 10 Aug 2026
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Why did Microsoft buy all these studios if the plan was to never actually have them make anything?
I've been asking that since they bought Rare and proceeded to do nothing with them.
For a long time, their value proposition was "use us because what else can you do?" Trying to monololize the gaming industry by buying up whatever good studios they can is just a part of that.
They wanted to own existing IP. Not make new stuff. Buy an asset, milk it, and that'll do. Any words about long-term maybe were lies.
Yes, but what's the point of owning the IP if you're not releasing any new media with it, or even re-releasing the old stuff.
It's not like we get a bunch of HD Collections out of it. Hell Activision's take on Wolfenstein hasn't even been re-released even though with Id and Activision owned by the same company there should be no issues.
Effort vs profitability to rework. Any content immediately releasable as part of gamepass was probably highest value to them.
Because it's run by fucking idiots with MBAs who have no connection whatsoever to the company's profits and losses.
If you buy up all your potential competition, you have no competition.
I miss when Phil Spencer was talking about reviving Heroes of the Storm and Skylanders, he was never gonna do it, but I liked the hopium.