When Keyana Sapp, 31, went shopping for a new backpack, the brands he remembered as a kid were just not the same.

He researched the companies, from North Face to JanSport and Eastpak, and soon realized they were all owned by the VF Corporation after a wave of acquisitions in the 2000s. After a Reddit post he made about his discovery picked up traction, he started looking at other types of consumer goods – cookware, shoes, tools, clothing.

“It seems like that was a story that just repeated in every industry,” Sapp told the Guardian.

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[–] 3 points 2 months ago* (2 children)

They're watchlisted, heh.

https://ledger.worseonpurpose.com/brands/tom-bihn

I won't need another backpack anytime soon though, and I know where to get good ones if I'm willing to drop enough cash. But I like being low budget when possible.

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  • [–] 2 points 2 months ago* (last edited 2 months ago)

    About four years ago we got our kid a used imported Japanese schoolboy backpack. It's still in daily use, and all his friends have to get new ones every year because the pieces of shit all fall apart.

    Edit: they're called randoseru and they're perfect

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