Step 1: Sell data to AI companies Step 2: ??? Step 3: Profit

They are now finding out step 2 is getting absolutely destroyed by AI not sending people along to their platform. And the profit in step 3 is for the AI companies, not for them.

These CEOs are so shortsighted it's beyond belief. Sure Google paid hundreds of millions for the data, but in turn it's a death sentence for the platform. But hey it was money in the short term right?