I couldn't believe that was a service that actually existed when I first got one.

Like, as if buying a greeting card weren't already the bare minimum someone could do, let's find a way to put even less care and effort into it.

I generally dislike greeting cards. My wife and I have decided not to exchange them anymore (birthdays/valentines/anniversary). Her brother and sister have a cool tradition though, they get each other the wrong greeting card for each other's birthday. Last year my SIL got a bris card, and my BIL got a quinceñara card.