I’ve kind of always assumed it was a problem of observation, which is what a lot of folks talk about re Schrödinger’s Cat. The cat knows if it’s alive (obv won’t know if it’s dead), but from the outside it’s unobservable.
A lot of quantum mechanics (to my understanding) is impossible for us to understand because we can’t observe it without impacting its behavior. But if it had consciousness, it would know what state it’s in.
This is super armchair headcannon shit, but it’s what I’ve taken from everything I’ve read on the subject.