Discoverability is also in the toilet. You can't just turn on the television and find Star Trek. You have to be subscribed to the right streaming services in this landscape, and to do that, you have to want to watch it in the first place. It's not like when Discovery was new, and there was more or less just Netflix that people either had or didn't have.

Star Trek's now in the unenviable position of trying to attract a new causal audience, but being set up in places where more dedicated viewers will be the ones that can find and watch it.