Holy shit. As an American seeing the marketing and advertising for the world cup is sick. It's so cringy... I feel bad for all the authentic people that love the sport.
I wouldn't doubt if there's some business going on with FIFA on large corrupt scale though... American football is losing its pull of American culture... They needed a new sport to help them create submissive people.
It's about to get soulless like Hollywood and marketed pop music. ...and the Americans will froth over it like hungry zombies.