In a sense, it will
There was a guy who started talking about how they used AI in their ads and noticed way less conversion rate. They decided, fuck it, like write on cardboard and do something real and human. Waaaay better results.
I think the big wigs are going to realize they're getting ripped off by AI, told it's the future and that they need to invest and adopt before anyone else, and they're now realizing they're spending millions to save thousands.