Because it enables developers with fewer resources to create better games, or games that wouldn't even be possible without AI.
There are 20 different comments about things that apply to humans the same as AI but they think that AI need a special solution, or different regulation. We agreed to disagree.
Let me guess, you disagree too? You must be right, there's no way someone other than Concetta could be right. AI must be bad in every conceivable way, with zero redeeming value, right?