120

"The 'AI Stigma' is real and severely punishes developers": A new study shows how much using AI in games hurts sales, and the numbers are hard to believe (www.windowscentral.com)

submitted 1 month ago by Salamence@mander.xyz to c/gaming@lemmy.ml

69 comments fedilink hide all child comments

cross-posted from: https://hexbear.net/post/8882542

It's a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.

That's a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I'm not sure that game studios are ready to accept it.

you are viewing a single comment's thread
view the rest of the comments

[-] Epp@lemmus.org 0 points 1 month ago

The initial observation comes from personal experience and I don't consider it particularly bold. If you meant something else, and would like to discuss it, please do call it out specifically.

this post was submitted on 28 Jun 2026

120 points (97.6% liked)

Gaming

28372 readers

15 users here now

Sub for any gaming related content!

Rules:

1: No spam or advertising. This basically means no linking to your own content on blogs, YouTube, Twitch, etc.
2: No bigotry or gatekeeping. This should be obvious, but neither of those things will be tolerated. This goes for linked content too; if the site has some heavy "anti-woke" energy, you probably shouldn't be posting it here.
3: No untagged game spoilers. If the game was recently released or not released at all yet, use the Spoiler tag (the little ⚠️ button) in the body text, and avoid typing spoilers in the title. It should also be avoided to openly talk about major story spoilers, even in old games.

founded 6 years ago

MODERATORS

Metallinatus@lemmy.ml

peternile@lemmy.ml