For me: paragraph shapes and colors convey meaning. It's as if someone chose to have a red exclamation mark ‼️ as their logo and uses it inline.

Without knowing what it is it looks like a call to action.

Many of these comparison images and pages use color coding to quickly convey information. So I searched for meaning that wasn't there .. .

In short l: my brain sees "red" and searched what I was warned against.