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this post was submitted on 03 Jun 2026
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If you want to sell the game cheaper, then you lower the price on all plaforms. Valve doesn't dictate prices, publishers do.
Steam does take a 30% cut when you sell a game on steam, but if you don't want to pay that, and still provide a steam key, you can sell the game on your platform for the same list price and pocket the 30% yourself. Valve gives keys out for free for this sole purpose.
If you want to sell the game cheaper, and not provide a steam key for your user, you are free to do so at any price too.
The thing you aren't allowed to do is sell the game for cheaper than on Steam, and still give a free Steam key with the game.
This has nothing to do with keys. This would be like Sony listing a basic PlayStation on their website that was $100 cheaper than other stores and Walmart threatening to remove PlayStation from their stores. This is about Steam (like many retailers) ensuring that they aren't being undercut by other retailers.
Read the fucking article. Valve is being sued because they're explicitly blocking non steam key sellers from selling at lower prices.
Ubisoft was told they couldn't sell an entirely different version from what was available on steam, at a lower price, ON THEIR OWN STOREFRONT, or else steam would remove their game.
Holy shit, you're just blindly defending the very practice that you said wasn't even happening
Did Rainbow six siege on ubisoft connect include a steam key at any point? In the article it just states that they had a cheaper version of the game and valve threatened to take R6 out of steam. Am I missing something?