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You are worth $16,050 to Google in ad value - stop giving them money (proton.me)
submitted 4 months ago* (last edited 4 months ago) by [M] to c/PurchaseWithPurpose@lemmy.world
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An interesting deep-dive into how Google profiles and values different users.

It highlights that even though the service is "free", the sheer value each user holds to Google from their data and ad-revenue. And with that, the impact you can have by leaving them.

If you haven't already switched, you can check out the guide below to get started:

https://purchasewithpurpose.io/

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[–] 1 point 4 months ago (2 children)

Exactly, and even if you bought a few, who the fuck is spending even close to that much a year. Advertisers would also have costs to the products they sell beyond just the marketing budget.

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  • [–] 3 points 4 months ago (1 child)

    You seem to be misunderstanding the entire premise, I just can't tell if you're doing it on purpose or not. They don't make money from your purchases. To oversimplify everything, they make money when a company pays them to show you an ad. They also make money by watching everything you do and building a profile about you that they then sell to the companies so they can pay Google to show you ads that they think might tempt you the most. There are very complicated metrics running behind the screen that determines how likely the purchases you have made were affected by ads shown to you, whether you clicked on the ads or not. You might think you haven't been affected by ads or made Google $16,000 because you didn't spend $16,000, but that's not how they make money from you.

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