Putin: West put ethnic Jew to rule in Ukraine to 'cover glorification of Nazism'
(www.unionleader.com)
Not justifying it, but the use of the word Nazi seems a lot different in Russia compared to the West. The West is going to use the word Nazi to describe authoritarian governments that engage in genocide. Of the two belligerents in the war, that describes Russia a lot more than Ukraine.
In contrast, I feel like the word Nazi in Russia is used more to describe an existential threat to Russia. Nazis invaded Russia, and Ukraine is a threat on par with Russia.
So the home audience hears this and hears that Putin is attacking Russia's enemies, and a lot of others are confused as Putin's Russia seems a lot more fascist and Nazi-like.