My observation is that largely it's the downstream AI consumers who repackage it irresponsibly. That said, I don't hang on the words of Sam Altman and it's certain they are pushing the idea that AI is more capable than it is, but mostly what I see is them saying they built this thing and it does neat stuff and it can probably do neat stuff for you, use your imagination.
I believe a lot of the folks developing these tools would be horrified at the irresponsible ways vendors and end users are using it.