I'd be more willing to pay if it wasn't $10/mo (annual cost) for a bunch of stuff I don't care about. If they had a cheaper option that was just ad-free (maybe $5/mo?), I'd be down for that.

I also like what Kagi does with their duo plan for 2 users. Some kind of duo plan for YT premium would be nice as well, since I (and many others, I'm sure) don't have a family of 6 people.