The end of 0% interest means “business” no longer have access to free money. So now they want benefits, and growth but without the spending.

Also we skipped a tech bubble crash around 2008, so these corpos deaths are more than overdue.

The cicle as Doctorow says in his enshification tesis is:

1.- be good to your users, spending tons of that VC and 0% interest loan free money.

2.- be shit to your users, be good to your clients (add buyers, business that use your platform to do business)

3.- be shit to everyone. Squeeze the platform and get every last dime of value as profit.

Once you are in 3 there is no coming back. But these corporations have pulling the ladder behind them using an extra decade of dominant position to try to stop the cicle.