What's funny about it?
You were claiming it was part of a big propaganda push. I pointed out that it was a response to Russian claims. Russia claimed control of the city. Zelensky took a picture in front of the city sign.
I don't know what you think propaganda is, how it works, and what you consider a "big push". But I feel you're miscategorizing, misinterpreting, and having wrong expectations. Ukraine still does plenty of politics and - if you want to call it that - propaganda. Focus and situations change. There's only so much they can do, and only so much that makes sense and is worth the effort invested.
That instance of taking and posting a picture was very successful publicity. It doesn't mean they won't continue to face challenges or that they don't know they will.
If you're trying to make a different point, you gotta be more specific instead of posing these open questions. It makes me waste time interpreting, formulating answers, and expanding context as well.