This happened to me yesterday and might help explain why his approval is still so high:
I'm in my 40s, sitting in a waiting room, waiting to consult with a doctor about the ol' snip-snip. The room is filled with aging boomers and gen-x of all walks of life. I mean, the next youngest patient in this room is probably 20-years my senior. Some random guy down the seat row on the other side of the room is talking to someone, presumably his wife but maybe an older female child, about mutual family and friends and the goings-on. I'm ignoring everything as usual until I hear, 'I know you don't like tRump...' My ears perk up.
He goes on to talk about finding these tRump coins online and inquires into whether some acquaintance of theirs, or their offspring, might like one. I can't really hear the woman's response, but she clearly doesn't want to talk about this now, in this place, and within easy earshot of every soul in the room.
He reiterates that he knows that she doesn't like tRump, but this is about someone else and if she thinks the coins might make a good gift. I still can't hear the whole response from the lady, but she mentions the AI Jesus post. Dude seemed clueless as to what she was talking about. He says, 'no, I hadn't heard about that'. She goes on to explain how much it upset people and the backpedaling he tried to do to sane face with Christians.
Here's a dude buying tRump coins as gifts like a dude might buy a sports team's merchandise, not knowing the shit that's actively perpetuated by that sports team. It's clear that most are not on tRump's Twitter clone for infantile adults, but likely only see the posts that some Facebook groups want them to see. Whatever echo chamber these people are siloed in is going to great lengths to isolate that 33% from the real shit tRump does.