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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 month ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[-] GreenBeard@lemmy.ca 46 points 1 month ago

He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

Given the price of RAM, you'd need to sell a kidney to upgrade it in a Windows laptop these days, so that's not much of a difference, although 8MB is a little skimpy, I'll give him that one.

[-] just2look@lemmy.zip -3 points 1 month ago

My phone has more RAM than that. I can't imagine running a computer with that little memory considering how poorly optimized software tends to be at this point.

I'm not sure what the overhead for Mac OS is, but that has to be basically rock bottom to be even considered functional unless you're running one of the lighter Linux builds.

[-] undefined@lemmy.hogru.ch 2 points 1 month ago

What the fuck are you doing on a phone that you need 8 GIGABYTES of RAM? Damn son!

[-] henfredemars@infosec.pub 3 points 1 month ago

It's great for multitasking. I've seen phones boot and already consume 3-4GB of RAM. Alas, that's how much some of this software uses now, depending on your needs.

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this post was submitted on 11 Mar 2026
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