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YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 6 months ago by to c/technology@lemmy.world
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] 19 points 6 months ago (4 children)

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

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  • [–] 56 points 6 months ago* (2 children)

    Those will not block YT ads.

    They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

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  • [–] 31 points 6 months ago (2 children)

    Those will not block YT ads.

    This is correct

    but YouTube ads are delivered directly into the video stream.

    This is false

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  • [–] 3 points 5 months ago (1 child)

    this is false

    So far

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  • [–] 2 points 5 months ago

    Sure, but that can be said about almost anything.

    Still, I'd be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It's definitely not out of the question, but I think we're still ways to go before we get there.

    And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.

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  • [–] 11 points 6 months ago (2 children)

    Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

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  • [–] 4 points 6 months ago (1 child)

    Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

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  • [–] 12 points 6 months ago

    Exactly. Instead of editing within the video stream you just switch to a second stream.

    However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.

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  • [–] 3 points 6 months ago*

    That would mean reencodingevery video for every user and would need an insane amount of computing power.

    You actually don't have to, on account of how adaptive video streaming works. It's fully possible to serve a few segments of ad content mid-stream.

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  • [–] 9 points 6 months ago (2 children)

    Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can't block YouTube ads with a DNS blocker anymore - you can't block them at the DNS level without blocking all of YouTube).

    You'll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You'll see fewer ads but far from zero.

    Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

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  • [–] 1 point 6 months ago (1 child)

    No XD i was just wondering what kind of ads it could block. It will be my dedicated VR router when not in my main setup and i'm wonder what else i could do with it.

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  • [–] 2 points 6 months ago

    Just FYI you don't need a special router to block ads on the DNS level, you just need to point the DNS settings in your current router to a server that does filtering. Theres a couple of public ones set up to do that for you but you can also point them to a LAN IP and roll your own DNS server (like Pi-Hole or AdGuard Home)

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