690
YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 6 months ago by to c/technology@lemmy.world
281 comments fedilink hide all child comments
 

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

you are viewing a single comment's thread
view the rest of the comments
[–] 11 points 6 months ago (3 children)

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 3 child comments
    •
  • [–] 4 points 6 months ago (1 child)

    Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •
  • [–] 12 points 6 months ago

    Exactly. Instead of editing within the video stream you just switch to a second stream.

    However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.

  • permalink
  • fedilink
  • source
  • parent
  • [–] 3 points 6 months ago*

    That would mean reencodingevery video for every user and would need an insane amount of computing power.

    You actually don't have to, on account of how adaptive video streaming works. It's fully possible to serve a few segments of ad content mid-stream.

  • permalink
  • fedilink
  • source
  • parent