While consuming the content, you're avoiding paying some content its price, because you protest how the content guards its commercial interests. Thus, ahoy!
if you're arguing this, it's probably already vanishingly rare for you to be clicking on ads or looking anything more than a glance at them. and on my work device, where i didn't install adblockers as an experiment, i don't recall ever seeing ads that ship malware, and i commit quite a bit of tomfoolwery on my work device.
if by malware you mean how viewing ads slows down your machine, that what people say of Denuvo.
(not sure what you meant by the jehovah's witnesses part. are they actually starving?)