Why would you think I need to look anything up?

I think you're right that capitalism is involved. But the capitalists are the ones rigidly trying to enforce one of the most ludicrous types of intellectual property. If someone says "parmesan cheese" or "champagne", I don't care where it was made. I care about the qualities of the product itself. Which can be made anywhere. All that happens when they restrict it is they're artificially supporting businesses in one area by giving them a state-sponsored monopoly on an entire class of product.

It's not super different from trademarks. And while I'm not necessarily in favour of the total abolition of trademarks, I am in favour of legal genericisation being much, much easier. Velcro, frisbee, and bandaid, for example, are so obviously genericised now in practice, they should be legally. Words like parmesan and champagne are no different. Indeed, geographic indicators are always like this, because they by definition can't be limited in the way a true trademark is.

If the people of Parma believe their parmesan is superior, they should be able to survive by calling it "parmesan made in Parma". And if they didn't want their region's name to be part of the generic name for the product...they shouldn't have insisted on conflating their region with the type of cheese in the first place.