Yup, I either call them LLMs or "AI" Marketing departments have utterly embraced it because everyone, myself included, thinks of science fiction AI and they are so not.

A fun thing I've noticed is that for image gen ones, they threw in so much gundam and warhammer 40k art that getting things outside of those when you ask for a "mech" is surprisingly difficult.

Its really surprising that Games Workshop hasnt done anything on that.

It's a fancy chatbot.

The Eliza Effect was noted in 1966.

As far as I can tell, the term AI has been applied to a host of machine learning models. The more advanced the machines get, the more they're marketed as even more artificially intelligent and thus the rest is no longer real artificial intelligence. I've heard the word used for decision tree learning, perceptrons, CNNs, facial recognition using linear algebra... even the fairly unintelligent "AI" of computer games has that title.

I think the difficulty is to pin down a specific definition of AI that doesn't move its goalposts along with the state of technology.