Yup, I either call them LLMs or "AI" Marketing departments have utterly embraced it because everyone, myself included, thinks of science fiction AI and they are so not.
A fun thing I've noticed is that for image gen ones, they threw in so much gundam and warhammer 40k art that getting things outside of those when you ask for a "mech" is surprisingly difficult.
Its really surprising that Games Workshop hasnt done anything on that.