Yeah, the raw web is an awful wasteland of ads - unregulated shit sites happily bog down anything they possibly can. Even "non-spam" sites are inundated with irrelevant distractions at best, and maleficence at worst.
Anyone who says they don't use ad blocker is either lying, they don't know how, or they don't know how much better the web could be without it.
Content creators that rely on ads, need to find a better way.