This sucks.
However, I think it is important for Steam to continue operating in Russia: by seeing the living standards of other people across the world, younger Russians will develop those same expectations. Everyday things like furnishings, food, how people treat each other, and so forth. When the Russia we know dies, it will be important for the Russians of the future to have ideas and desires to drive them forward. Also, Russian authorities won't be able to fully inspect ALL media for LGBTQ+, which means that people will see something that they "shouldn't".
In the long run, the media that people consume will determine how they feel their nation should become. It is my hope that Putin's Russia will die in the coming years, and a better nation born from the ashes.