It's moreso because of the actual specs itself, "priced like a PC" is anywhere from $300 to $10,000(at least semi-reasonably on a consumer scale) which isn't a good metric if you could guess. However, based on the specs it should be somewhere from $500 to $800, and realistically because they were working with manufacturers for it they should be getting a good deal on the parts and therefore it should ere more towards $500 than anything, which would be console pricing. Of course excluding any peripherals. The issue is the way they're wording it, and the way they have reacted to people like Linus asking if the price will be around $500. It seems like "PC pricing" means more like $1000, which is honestly overpriced for the specs and if it is said price I highly recommend no one buy it, just build your own, it's easier than you think.