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Meta is earning a fortune on a deluge of fraudulent ads, documents show (www.reuters.com)
submitted 11 months ago by to c/technology@lemmy.world
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Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’

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[–] 34 points 11 months ago (3 children)

They're also inflating conversion numbers (the thing company ad spend is based on) by over 50%. Google is doing the same. So even real ads are only half as effective as companies think.

Good news! There's an ad bubble too!

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  • [–] 6 points 11 months ago (1 child)

    There I'd a bubble with customer relations management software as well. My company pays per email sent. The CRM has uses AI to write marketing emails.

    Less than 1% of emails are getting clicked on, which leads me to believe all the main providers are automatically putting those emails into spam folders.

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  • [–] 7 points 11 months ago

    I mean 1% conversion rate for e-mail marketing isn't particularly unique for an AI written email or otherwise.

    I think 1% conversion is basically the rule of thumb for e-mail marketing, and its about the 10% of that for click through?

    So per 1000, you might get 10 clicks and one person going to whatever you are marketing.

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