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Meta is earning a fortune on a deluge of fraudulent ads, documents show (www.reuters.com)
submitted 11 months ago by to c/technology@lemmy.world
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Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’

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[–] 7 points 11 months ago

I mean 1% conversion rate for e-mail marketing isn't particularly unique for an AI written email or otherwise.

I think 1% conversion is basically the rule of thumb for e-mail marketing, and its about the 10% of that for click through?

So per 1000, you might get 10 clicks and one person going to whatever you are marketing.

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