this post was submitted on 27 Jun 2023
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Google search has been a shitshow for years.
It's not all Google's fault though. With the obliteration of online news and forums, there just isn't much indexable content out there that isn't trash. It's only getting worse with AI spitting out garbage remixes of the same crap on pages that post more ads than content. Reddit was a bastion of real content written by real humans delivered in a mostly friendly way.
So at this point, what is Google supposed to even serve? No one wants the trash content. The next "best" thing is Quora and that's entirely hostile even if it manages to accidentally contain valid content.
Corporate has managed to destroy the Internet.
DuckDuckGo manages it mostly fine. At least, the results are more consistent, even if there's the 1-in-50 chance it misses something Google would get.
The cynic in me suspects that Google makes their real results worse to increase ad results which are "close enough."