That came as a surprise to me, too. I thought I'd have to convince customers to come to me instead of my corporate competitors. But no, within three months I had more people coming to me than I could handle, so I was able to reduce my advertising. And the customers I get are clearly happier, too.
I earn more while charging less, offering more comprehensive service than I ever would have been allowed to if working for some large company with shitty policies I'd have to abide.
Getting 5-star review after 5-star review should not be this easy. With almost every exchange I find myself thinking of ways to improve, but the customers are just utterly ecstatic to find someone who isn't shafting them three times over every transaction.