Well, it's an artist co-op. Artists own part of the platform, so they can control how it works and what decisions are made.

Instead of being at the whims of some profit-brained tech CEO, the artists vote on what the platform does -- it's a democratic way to control the future of the internet, or, in this particular case, of music streaming, sales, and merch for artists on the internet.

I think it's pretty cool, but it's not a thing quite yet. They're aiming to open this year, though. We'll see.