True, I suspect that the lack of properly spicy options from major/national food establishments has to do with fear of litigation, or risk management for customers who want to be macho but can't eat the food and ultimately request refunds. Taco Bell had previously come out with a ghost pepper sauce that, while not "hot" compared to the actual pepper, it did have a noticeable heat profile compared to, say, "fire" which IMHO has good flavor but has only a slightly noticeable heat profile at best.