fail2ban is good for preventing spam and DDOS on authenticated endpoints, but it's harder to prevent attacks on public endpoints against a botnet or even a lazy proxy chain spam, which is why cloudflare adds some cookies and a buffer to handle a wave of new connections and maintain an address rank to drop any bad clients.

Although that being said, cloudflare can be bypassed via other timing tricks and even just using a specific request chain to get fresh cf cookies to avoid getting blocked.