I'm not OP but varied gameplay and interesting mechanics is way more important for me unless it's a very story rich game that's done well (the last of us or death stranding for example)

Depends on the game. In a looter shooter like Borderlands, it’s the looting and shooting

Story matters in a lot of games to me. But not in borderlands. I play borderlands for the looting and shooting basically. And 3's the best at that. Though I've heard 4 is even better still in that regard.